Quiz funnel in Google Analytics 4

Quiz funnel in Google Analytics 4

Take into account

  1. EasyQuizy events for GA4 must already be set up
  2. GA4 must have minimum statistics about EasyQuizy events. Go through all the steps of your quiz before creating the funnel. Otherwise, the events won’t be available during the setup
  3. You can call all funnel steps as you wish

1. Open the tab “Explore” in GA4 menu and create a new report

<br>

<br>

2. Set up the main parameters of the report

  • Exploration name
  • Date range of the report
  • Type of the report “Funnel exploration”

Then, click on the “Steps” to create the funnel sequence

3. Create the first step “Session start”

Write the name of the step and click on “Add new condition”:

4. Create the new step “Quiz start”

Click on “Add step”, write the name and click on “Add new condition”:

Find the appropriate event:

5. Create the next sequence of the quiz question steps

Click on “Add step”, write the name of the first passed step and click on “Add new condition”:

Find the appropriate event of the step:

Repeat this step for all your quiz questions!

6. Create the finishing step of the funnel

Click on “Add step”, write the name of the finishing step and click on “Add new condition”:

Find the appropriate event:

Save the sequence of all funnel steps:

The result

As a result, we can analyze the abandonment, completion and conversion rate of each step.